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September 18-19, 2025   |   San Diego, CA

Days remaining

Lead. Grow. Win.

Join North America's top business leaders as they assemble annually to learn how to lead with confidence, expand their business, build their brand and gain a competitive edge to dominate any market.

  • Learn how to expand while others retract, grow while your competition is stuck, and be confident when the marketplace is fearful.
  • Discover how to simplify your business, increase your teams creativity and greatly expand your teams productivity.
  • Uncover the secret to developing a culture of competitive excellence.
  • Get insights from world-renowned thought leaders on predicting future market conditions, and how you can adapt to the changes ahead.
  • Connect with like-minded peers with similar businesses over two days of synergy lunches and networking mixers.

Event Details

September 18-19, 2025


Day 1: Sessions 9:00 am–5:00 pm |
Evening Reception 6:30–8:30 pm

Day 2: Sessions 9:00 am–5:00 pm

Hilton San Diego Bayfront

1 Park Blvd, San Diego, CA 92101

USD

United States Pricing
$ 1,495 General admission
  • Leadership Coaching Free
  • One2One Coaching $995
  • Buffini & Company Mentor $995
  • Referral Maker PRO $1,195
  • All others $1,495

CAD

Canadian Pricing
$ 1,999 General admission
  • Leadership Coaching Free
  • One2One Coaching $1,349
  • Buffini & Company Mentor $1,349
  • Referral Maker PRO $1,599
  • All others $1,999

Notice: Cancellations for paid tickets to Leadership Conference within 60 days of the event will be subject to a $250 cancellation fee. Registration is not transferable.

Event Agenda

Sessions will begin at 9 a.m. and conclude around 5 p.m. each day.

Thursday, September 18

Sessions 9 a.m. – 5 p.m.

Session 1 — “Lead, Grow, Win.” with Brian Buffini

9 a.m. – 5 p.m.

Session 2 — “Doing Your Best vs. Being at Your Best” with Brian Buffini

9 a.m. – 5 p.m.

Synergy Group Lunch

9 a.m. – 5 p.m.

Session 3 — “The Leaders' Approach to Unreasonable Hospitality” with Will Guidara

9 a.m. – 5 p.m.

Session 4 — “Lead to Win” with Carla Harris

9 a.m. – 5 p.m.

Evening Networking Mixer

9 a.m. – 5 p.m.

Friday, September 19

Sessions 9 a.m. – 5 p.m.

Session 5 — “Ready, Set, Grow” with Craig Groeschel

9 a.m. – 5 p.m.

Session 6 — “Making the Daunting Doable” with Elizabeth Dixon

9 a.m. – 5 p.m.

Synergy Group Lunch

9 a.m. – 5 p.m.

Session 7 — “The Flying Gas Can” with Brian Buffini

9 a.m. – 5 p.m.

Session 8 — “Coaching You Up” with Brian Buffini

9 a.m. – 5 p.m.

Hear from attendees

Brian Buffini

Buffini & Company Founder & Chairman | NYT Bestselling Author | Global Voice on Business & Success

Brian Buffini is a force of nature in the world of business, leadership and personal growth. As the founder and chairman of Buffini & Company, the largest business coaching company in North America, he turned a simple belief into a global movement: that people can do better, be better, and live better. Millions who have tried, have.

A captivating storyteller and one of the most sought-after speakers in the world, Brian has inspired audiences across industries with his unmatched blend of wit, wisdom and real-world strategy. Through his stage and his mic, he’s interviewed everyone from astronauts to Oscar winners, bringing powerful life lessons to audiences worldwide.

A New York Times bestselling author and inductee into the Real Estate Hall of Fame, Brian’s impact stretches far beyond real estate. He’s a champion of the entrepreneurial spirit and a relentless advocate for helping people build lives of meaning, freedom and abundance.

Brian doesn’t just teach success: he lives it. And he’s on a mission to help others do the same.

Connect: Website | Facebook | Twitter | Instagram 

Brian Buffini is the founder and chairman of Buffini & Company, the largest training and coaching company in North America. Based in Carlsbad, California, Buffini & Company has trained more than 3 million business professionals in 41 countries and has coached more than 25,000 business people.

Born and raised in Dublin, Ireland, Brian emigrated to San Diego in 1986, where he became the classic American rags-to-riches story. After becoming one of the nation’s top performing REALTORS®, he founded Buffini & Company — an organization that provides a unique and highly-effective lead generation system. In addition, Brian’s podcast, The Brian Buffini Show, has more than 12 million listeners in 178 countries. In 2017, he became a New York Times, Amazon and Wall Street Journal best-selling author with his latest book, “The Emigrant Edge.”

Today, Brian travels the world sharing a message of encouragement about how to “live the good life.” He has been inducted into the RISMedia Real Estate Newsmakers Hall of Fame and has been recognized in the Swanepoel Power 200. Brian and his bride, Beverly — co-founder of Buffini & Company — have six children and reside in Southern California.

Craig Groeschel

Leadership Authority | Bestselling Author | Workplace Culture Visionary

Craig Groeschel is one of today’s most influential voices in leadership and culture.

A dynamic keynote speaker and host of the top-ranked Craig Groeschel Leadership Podcast, Craig equips leaders to think bigger, lead better, and create thriving, purpose-driven organizations. His insights are trusted by hundreds of thousands of leaders globally, from Fortune 500 executives to emerging entrepreneurs.

Craig is the New York Times bestselling author of 20 books, including his latest, “The Benefit of Doubt: How Confronting Your Deepest Questions Can Lead to a Richer Faith (February 2025).”

As the founder of Life.Church, an organization known for innovation and impact, he helped pioneer the development of the YouVersion Bible App, now used in every country around the world. Under his leadership, Life.Church has been named a Gallup Exceptional Workplace three times, recognizing it as one of the most engaged workplace cultures in the world.

With bold ideas, practical strategies, and a deep commitment to helping others grow, Craig delivers more than a message: he delivers momentum.

Carla Harris

Wall Street Executive | Leadership Strategist | Global Speaker & Author

Carla Harris is a Senior Client Advisor at Morgan Stanley. She was most recently a Vice Chairman responsible for increasing client connectivity and penetration to enhance revenue generation across the firm. She was the founder and creator of the award winning, Multicultural Innovation Lab at Morgan Stanley, and the award winning podcast, Access and Opportunity. She formerly headed the Emerging Manager Platform, the equity capital markets effort for the consumer and retail industries and was responsible for Equity Private Placements. In her 30+ year career, Ms. Harris has had extensive industry experiences in the technology, media, retail, telecommunications, transportation, industrial, and healthcare sectors. In August 2013, Carla Harris was appointed by President Barack Obama to chair the National Women’s Business Council.

For more than a decade, Ms. Harris was a senior member of the equity syndicate desk and executed such transactions as initial public offerings for UPS, Martha Stewart Living Omnimedia, Ariba, Redback, the General Motors sub-IPO of Delphi Automotive, and the $3.2 Billion common stock transaction for Immunex Corporation, one of the largest biotechnology common stock transactions in U.S. history. Ms. Harris was named to Fortune Magazine’s list of The 50 Most Powerful Black Executives in Corporate America, Fortune’s Most Influential List, U. S. Bankers Top 25 Most Powerful Women in Finance (2009, 2010, 2011), Black Enterprise’s Top 75 Most Powerful Women in Business (2017), and Top 75 African Americans on Wall Street, and to Essence Magazine’s list of The 50 Women Who are Shaping the World, Ebony’s list of the Power 100 and 15 Corporate Women at the Top and was named Woman of the Year 2004 by the Harvard Black Men’s Forum and in 2011 by the Yale Black Men’s Forum.

Prior to joining Morgan Stanley, Carla received an MBA, Second Year Honors from Harvard Business School and an AB in economics from Harvard University, Magna Cum Laude. Carla has also received Honorary Doctorates of Laws, Humanities and Business from Marymount Manhattan College, Bloomfield College, Converse College, Jacksonville University, Simmons College, the College of New Rochelle, St. Thomas Aquinas College, Babson College and Fisk University, Wake Forest University and Felician University respectively. Carla Harris is actively involved in her community and heartily believes that “we are blessed so that we can be a blessing to someone else.”

She is the past Chair of the Board of the Morgan Stanley Foundation and of The Executive Leadership Council, and sits on the boards of Sponsors for Educational Opportunity (SEO), The Sesame Workshop, Mother Cabrini Health Foundation and is an active member of the St. Charles Gospelites of the St. Charles Borromeo Catholic Church. She was a member of the board of overseers of Harvard University and is a member of the board of directors of the Walmart Corporation, Cummins Corporation and MetLife. Ms. Harris was co-chair of the National Social Action Commission of Delta Sigma Theta Sorority, Incorporated. She has been named to the New Jersey Hall of Fame (2015) and has received the Bert King Award from the Harvard Business School African American Alumni Association, the 2005 Women’s Professional Achievement Award from Harvard University, the Pierre Toussaint Medallion from the Office of Black Ministry of the Archdiocese of New York, the Women of Power Award given by the National Urban League, the Women of Influence Award from The Links, Incorporated and many other awards.

In her other life, Carla is a singer who has sold out concerts at Carnegie Hall and the Apollo Theatre, and released 4 Gospel CDs: O This is Christmas (2021), Unceasing Praise (2011), Joy Is Waiting (2005), and her first CD entitled Carla’s First Christmas (2000) was a bestseller on Amazon.com in New York and was featured on the CBS Evening News with Dan Rather in his American Dream segment. She is also an internationally renowned public speaker. She was named one of the top 50 speakers in the world by Real Leaders Magazine (2023) and one of the Top 40 female Speakers (2020). She is the author of the books, Strategize to Win (2014), Expect to Win (2009) (Hudson Press) and Lead To Win (2022).

Will Guidara

Bestselling Author | Hospitality Visionary | Master of Transformational Leadership

Will Guidara is a master of creating extraordinary experiences, both at the table and in the workplace. As the bestselling author of “Unreasonable Hospitality”, he brings powerful insights on leadership, service and culture that have transformed the way people think about going above and beyond.

As the former co-owner of Eleven Madison Park, Will led the restaurant to global acclaim, earning three Michelin stars, four stars from The New York Times, and the coveted title of #1 on the World’s 50 Best Restaurants list. His passion for human connection and obsession with excellence fueled a revolution in hospitality that transcends industries.

Today, Will is the driving force behind the Welcome Conference, a sold-out annual gathering of trailblazers who believe in the power of service, creativity, and community. A graduate of Cornell University’s School of Hotel Administration, he has co-authored four cookbooks, earned a spot on Crain’s New York Business 40 Under 40, and was honored with the WSJ Magazine Innovator Award.

Will’s message is clear: when you lead with generosity and purpose, anything is possible.

Elizabeth Dixon

Customer Experience Expert | Purpose-Driven Leader | Entrepreneur & Author

Elizabeth Dixon is a powerhouse speaker and entrepreneur who transforms audiences with her sharp insights, vibrant energy and unwavering focus on purpose-driven leadership. Whether she’s unpacking the art of exceptional customer experience or helping leaders discover what truly drives them, Elizabeth makes the complex feel achievable, and the ordinary feel extraordinary.

With two decades of leadership at the Chick-fil-A Support Center, she helped shape one of the most admired brands in America. Now, as CEO of Trilith Foundation and founder of the luxury brand Slumber Sleepwear, she continues to redefine what’s possible in business and life.

She’s the author of “The Power of Customer Experience” and “The Strength of Purpose.” And she speaks globally on how to create impact with intention by blending strategy, innovation and inspiration into messages that move people to act.

If you’re ready to elevate your leadership, build a brand that truly connects and unlock your purpose, Elizabeth brings the clarity and fire to help you get there.