Get the Blueprint for Success

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How it Works

Developed by industry legend Brian Buffini, The Pathway to Mastery® is the most comprehensive, in-depth training program ever created for the real estate industry. The Pathway to Mastery® — Essentials, the first course in the program, offers a deep-dive into lead generation, working with buyers and sellers, the seven essentials of negotiation and building a world-class business plan.

Designed for both new and veteran agents, the innovative, activity-based lessons taught during the 8-module course* will increase your sales production and take you and your business to the next level on your pathway to mastery.

In just 8 weeks, agents are averaging…

$50,490 Total Income | 6 Transactions

Reshape Your Business in Just Eight Weeks

Generate Quality Leads & Close More Deals

Build a Referral-Based Database of Clients

Focus Your Energy on the Right Tasks

Become Your Client’s Trusted Advisor

Work Easily with All Buyer Types

Learn to Sell to a Seller

Master the 7 Essentials of Negotiation

Build a Comprehensive Business Plan

Master Your Business With Eight Productivity Building Modules

Get to the next level with activity-based training sessions designed to transform your business.

How to Take the Essentials Course

Led by a Mentor

Learn and practice with other agents and a group leader to collaborate, motivate and synergize. Buffini Certified Mentors are brokers/owners/managers or ancillary service providers who have completed the certification process to lead the course in their office. Are you or someone in your office interested in leading this course in your office? Learn more about getting Buffini Certified here or find a nearby Mentor.

On Demand

Take the Essentials course online in the convenience of your office or home. When taking an online class, you’ll have the option to either take the course weekly or at your own pace. Join our private Facebook group to connect with other online students and find accountability partners.

What’s Included

The Pathway to Mastery® – Essentials Kit

Your Essentials Course Student Kit

Includes professionally designed marketing materials, notecards and other useful resources that get results. Build a rock solid production-based business, ready to take it to the next level and turn your clients into referrers!

Student Online Resource Center

The robust Student Online Resource Center is regularly updated with prospecting resources, best practices, marketing materials and other sales tools to help you gain productivity mastery.

After you purchase your course materials, you will receive access to the certification videos via email, and your Mentor kit will be shipped directly to you.

Referral Maker® CRM

Referral Maker® CRM

Track your productivity generating activities using our award-winning business client management system.

With Referral Maker® CRM’s cutting-edge Referral Intelligent Technology, it takes the guesswork out of lead generation by giving you daily action steps that will help you achieve your income goals. You’ll know who to call, who to see and what to say. You can lead generate on the go with the Referral Maker® CRM app too! This easy to use contact manager was recently named to HousingWires Tech 100 list for leading the housing industry’s technological revolution.

Invest in Your Future Today!

Complimentary Access for Buffini & Company Members*

Questions? Call 1-800-945-3485 x1

*Includes digital access only for Leadership Coaching™, One2One Coaching™ Referral Maker® PRO Members. Digital access only does not include a Student Kit. Essentials is a Buffini & Company Authorized Program.

Week 1 – The Law of the Harvest

Week 2 – The Stacking Effect

Week 3 – Working with Today’s Buyers

Week 4 – How to Sell a Seller

Week 5 – The 7 Essentials of Negotiation

Week 6 – Building Your Business Plan – Goal Setting

Week 7 – Building Your Business Plan – Financial Management

Week 8 – Building Your Business Plan – Time Management

 
Student Workbook

Reinforce your skills learned in the Essentials course and reference notes and ideas.


 
Items of Value

Professionally designed marketing pieces with timely and relevant content that demonstrates your character and competence to your clients.


 
Notecards

Build and strengthen relationships by writing personal notes to show your clients and prospects that you care.


 
Oh, By the Way®… Stickers

Remind your clients you’re never too busy for their referrals!


 
Win the Day Formula

Your own personal card to post as a daily reminder of the specific activities that lead to your success.


 
Marketing Calendar

Schedule your Win the Day activities including client parties, Pop-Bys and Buffini & Company events!


 
Buffini & Company Members

Buffini & Company Members* receive complimentary digital access to the course. This includes access to the digital course materials and the video training modules. Members will not receive a course workbook or physical kit so they are encouraged to use their marketing materials from their monthly kit to complete the action steps in this course.

*Complimentary access available to Leadership Coaching, One2One Coaching, Group Coaching and Referral Maker PRO Members only.